For the first podcast of The Appropriate Omnivore in 2025, host Aaron Zober welcomes somebody who has helped so many of us be appropriate omnivores. Guest Brad Johnson is CEO of Verde Farms, the leading provider of 100% grass fed beef. Brad gives his background in CPG from being in brand marketing & sales to wanting to work on brands that advocated for improvement to his current position at Verde. Aaron & Brad both agree that natural CPG is the future. Brad then gets into the importance of 100% grass fed beef, why it’s better, and why certified organic is also important. Brad & Aaron then mention what cuts of meat they think are underrated. And since the Super Bowl is this weekend, Brad discusses what he’ll be making with Verde grass fed beef while his family watches the big game.
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