For the last podcast of 2021, Aaron Zober welcomes Scott Lively to The Appropriate Omnivore podcast. Scott was working in IT before getting into the organic grass fed beef industry. He founded Dakota Grass Fed Beef and now runs the grass fed beef company Raise American. He also recently released the book For the Love of Beef: The Good, the Bad and the Future of America’s Favorite Meat. His book covers everything about beef from the different cuts to the benefits of being grass fed. Aaron asks Scott about what inspired him to write it. Aaron then has Scott get into the parts of the book which intrigued him the most, such as if we need to worry about E. coli, the importance (or lack thereof) of all the different labels, the roles processing plants play, and what are the underrated cuts of beef. Aaron and Scott conclude things with what they see as the future of grass fed beef.